NextGen Leads

NextGen Leads, LLC was founded in 2014 and is headquartered in San Diego, California. The company was created to support insurance professionals who need reliable, scalable, and measurable digital marketing solutions. By combining advertising technology with real-time data, NextGen Leads connects agents, brokers, and carriers with consumers actively searching for insurance coverage. Its core markets include under-65 health insurance, Medicare, and auto insurance, enabling clients to reach motivated buyers while maintaining visibility and control over performance.

Specialization Within the Insurance Advertising Sector

NextGen Leads operates in the insurance marketing and data solutions space, where relevance and speed directly impact results. Rather than focusing on broad exposure, the company concentrates on intent-based acquisition. This specialization allows insurance professionals to engage consumers who are already comparing plans and seeking information. By narrowing the gap between interest and action, NextGen Leads helps clients improve efficiency and increase conversion potential.

Operating Standards and Client Confidence

A commitment to transparency, accountability, and ethical engagement guides the company. Consumer privacy and consent are treated as priorities, while pricing and campaign activity remain fully visible to clients. There are no hidden costs or restrictive agreements. This operating model gives insurance professionals confidence that their marketing investments are aligned with both regulatory expectations and business goals.

Service Portfolio

NextGen Leads offers multiple engagement methods that allow insurance professionals to choose how they connect with prospective customers. Each option is designed to deliver verified, high-intent consumer interactions while giving clients flexibility in targeting and budgeting.

Intent Verified Consumer Records

Consumer record programs deliver leads from individuals actively requesting insurance information online. These records are generated through company-controlled digital properties and are reviewed for accuracy before delivery. Clients can apply filters such as age, location, and coverage interest. In the 65 health insurance market, this includes major medical plans, short-term policies, exchange options, and coverage with or without subsidies.

Real-Time Phone Connections

Real-time phone connections connect agents with consumers who have already completed an initial screening. A US-based call center confirms interest and compliance disclosures before transferring the call. Billing is based on call duration, ensuring that clients pay only for actual engagement time. This structure supports productive conversations and efficient use of agent resources.

Inbound Consultation Calls

Inbound consultation calls allow agents to receive calls from consumers seeking immediate assistance. Costs are calculated based on the length of each conversation, aligning spend with value. This model is especially effective for insurance products that require explanation, needs assessment, and personalized guidance before enrollment.

Vehicle Coverage Lead Programs

Vehicle coverage programs help auto insurance agents reach drivers who are actively comparing policies. Both data-based and call-based options are available, with real-time delivery to maintain relevance. Filtering tools enable agents to target prospects based on location and coverage criteria, improving campaign efficiency and return on investment.

Senior Health Insurance Outreach

Senior health outreach programs focus on consumers approaching or entering Medicare eligibility. NextGen Leads supplies compliant data and call leads that support outreach during enrollment periods and throughout the year. These programs help agents connect with seniors at essential decision points while maintaining regulatory compliance.

Campaign Technology and Client Autonomy

A proprietary campaign management system supports all NextGen Leads services. Clients access a centralized dashboard to manage budgets, bids, delivery schedules, and targeting criteria in real time. Campaigns can be launched, paused, or adjusted without delays or support requests. This autonomy allows clients to respond quickly to staffing changes, seasonality, and market demand.

The platform uses a second-price auction to determine lead pricing. Under this model, the highest bidder pays only 1 cent more than the second-highest bid. This promotes fair competition and helps protect clients from inflated costs while still providing access to premium opportunities.

Regulatory Alignment and Quality Oversight

Compliance is integrated into every stage of lead generation and delivery. Data-based leads are validated using recognized consent verification tools, while call-based services include structured pre-screening procedures. These safeguards ensure that all consumer interactions meet regulatory standards and industry best practices, reducing risk for insurance professionals.

Solutions for Enterprise and Independent Producers

NextGen Leads works with national carriers, regional organizations, and independent agents. Carrier-level programs are customized to meet branding, compliance, and volume requirements. Independent agents and brokerages benefit from a self-managed platform and access to experienced account managers who provide guidance and optimization support when needed.

Cost Structure and Funding Flexibility

The company operates on a pay-for-performance pricing model with no subscription fees. Clients pay only for the leads or calls they receive. Auto funding options automatically replenish account balances when thresholds are reached, helping maintain uninterrupted campaign delivery and consistent lead flow.

Growth Milestones and Market Trust

NextGen Leads has achieved notable growth and recognition, including a 2019 ranking on the Inc. 5000. Beyond rankings, the company has earned a strong reputation for reliability, transparency, and consistent performance. Clients continue to partner with NextGen Leads for its technology-driven approach, ethical standards, and ability to deliver measurable results in insurance marketing.

Website: https://nextgenleads.com/